How quickly will I hear back?

I personally review every inquiry within 48 business hours. You'll receive a direct response—not an auto-reply or a handoff to a junior team member—with a clear recommendation on whether we're a fit and what the next step looks like.

What does a typical engagement look like from start to finish?

Every partnership begins with a deep-dive discovery call where I learn your business goals, challenges, and current technical stack. From there, most engagements follow a three-phase structure: Audit & Baseline — I establish a clear picture of your current systems and data quality. Build & Deploy — I implement the strategy, whether that's campaign infrastructure, analytics pipelines, or automation workflows. Optimize & Scale — we review results, refine tactics, and expand what's working. The entire process is transparent, collaborative, and paced to your team's capacity.

Do you work on retainers or one-time projects?

I work on a flexible partnership model. Many engagements begin with a deep-dive technical audit to establish an unassailable baseline, which can then evolve into ongoing strategic management or custom automation builds depending on your roadmap.

How is this different from working with a traditional agency?

In a traditional agency, your account is managed by a junior associate who reports to an account manager who reports to a director. You pay for layers of overhead, not expertise. When you work with me, you deal directly with the senior lead on every strategic call and every line of code. There is no project management layer, no account handoffs, and no black-box reporting. You are hiring 18 years of technical context — not a team of generalists. You also retain full ownership of every asset we build, from your Google Ads account to your BigQuery data warehouse.

Who owns the data and reporting infrastructure we build?

You do. Always. Whether I am building a GA4 property, a BigQuery warehouse, or a Looker Studio dashboard, I build them within your company's own Google Cloud organization. You maintain 100% ownership and administrative control of all your assets.

How does direct senior access work?

In a traditional agency, your account is often managed by a junior associate with 1-3 years of experience. When you partner with me, you deal directly with the senior lead on every strategic call and every line of code. You are hiring 18 years of context, not a project management layer.

What is the typical reporting cadence?

We move at the speed of your business. While my automated pipelines provide real-time data access, we typically have bi-weekly or monthly strategy reviews to interpret the data, refine our tactics, and ensure our goals remain aligned.

Can we sign an NDA before sharing account access?

Confidentiality is a non-negotiable part of high-level consulting. I am happy to sign standard NDAs before our deep-dive strategy calls. My 18-year track record with Fortune 500 brands is built on a foundation of trust and strict data privacy.

Bridge the gap between search marketing, data,
and AI strategy

Bespoke digital strategy and technical automation for high-impact businesses.
Directly managed by a 14x Google-certified consultant.

Trusted By Leading Brands

Brands that demand the best

Trusted for senior-level strategy and delivery.

Experience & Authority

The proof behind
confident decisions

Certified. Experienced. Versed. Proven.

Certifications
14x
Google Ads, Google Analytics, & Google Cloud
Experience
18+
Years across marketing & cloud engineering
Lifetime Spend
$185M+
Global media & data managed to date
Direct Partnership
100%
Every project with a senior partner directly

Search Marketing Services

Capture high-intent
search marketing demand

Drive more predictable business growth with high-intent, data-driven search campaigns -- all optimized by a senior-level, Google Ads, Google Analtyics, and Google Cloud multi-certified search marketing expert with 18+ years of experience. Automate what consistently works well. Iterate, improve upon, and/or re-evaluate what doesn't.

Paid Search
Capture high-intent demand through data-driven paid search management and strategic account architecture.
- Guide campaign decisions with revenue, lead-quality, or margin data rather than conversion counts alone.
- Connect campaign reporting with available sales and CRM data to assess how advertising contributes to revenue.
- Configure value-based bidding using conversion values informed by your lead-quality, revenue, or margin data.
- Reach potential customers with Google Ads campaigns selected and managed around your business goals, budget, and products or services.
- See which campaigns contribute to leads, sales, and profit through POAS-focused measurement and reporting.
SEO & AI Search
Technical and strategic SEO grounded in Search Console data and search intent.
- Focus your SEO investment with a technical audit that prioritizes fixes by business value, effort, and search impact.
- Understand what your audience searches for by clustering real Search Console queries around topics, needs, and intent.
- Clarify your site’s content and organization through schema, semantic structure, and entity mapping.
- Find content opportunities by comparing customer search demand with the topics you and your competitors already cover.
- Turn audit and query findings into a practical roadmap your team can use to improve visibility over time.
- Improve crawlability and preserve authority by resolving broken links, redirect loops, and low-value index bloat.
- Prepare your content for AI-assisted search with clear entities, structured data, and well-connected subject expertise.
Research & Audits
Uncover competitor strategies and technical gaps with exhaustive search-ecosystem audits.
- Turn audit findings into prioritized recommendations based on your business goals, identified issues, and implementation requirements.
- Identify search opportunities relevant to your business by combining your own search-performance data with third-party research into customer demand and competitor visibility.
- Identify crawlability, indexing, and site-structure issues so your team can prioritize fixes that help search engines access and understand your content.
- Help your team coordinate implementation with a clear outline of recommended changes, dependencies, and decisions that need agreement before work begins.
- Identify search strategy gaps by comparing your content, backlinks, and keyword coverage with relevant competitors.
- Discover topics your audience searches for but your current content does not yet answer effectively.
- Define the audit around your goals first, so the research answers questions that matter to your business.

“
It was a pleasure working as a developer along side Cory's search marketing efforts. He puts in the extra effort to really understand the problems faced by development and make clear the expectations and goals of the client and the search marketing campaign.
Graham Lutz
Engineering Leader
Pathway Labs
“
Cory is hands-down the best paid search professional I've ever worked with. [...] Not only did he and I work together in a corporate agency capacity with Fortune 500 brands, but we've also tag teamed client projects together with consistent success. Not only would I recommend him but he and I will continue to work together in the future.
Jeremiah Smith
CEO
Simple Tiger
“
Cory is a highly motivated and talented paid search expert who loves maximizing the potential for his clients. He always loved sharing his knowledge of paid search and Excel, always had time to brainstorm new ideas, and was always willing to help others out when needed. Regardless of the task, goal, or major milestone, Cory was always willing to put in the time to ensure that we found the optimal solution for every project and that we were making the right decision. If you're looking for a paid search expert to help you with some of the most demanding accounts imaginable, Cory is your man.
Amy Peterman Chiang
Digital Media Expert
Indie Consulting
“
I consider Cory to be one of the sharpest paid search marketing people out there. While most 'experts' talk a good game, Cory has lived, survived, and thrived in the trenches of some very large and competitive campaigns. In an industry where everyone seems to know everyone, Cory Jaccino is someone you definitely want to have in your contact book for demanding PPC campaigns.
Charles Lumpkin
CEO
GamerCove

Data & Analytics Services

Scale with precision
data & analytics

Bridge measurement gaps, automate complex workflows, and build scalable infrastructure. Frontend tagging and backend cloud engineering help maximize your chance for success while providing a comprehensive data & analytics solution tailored to your business needs.

Data & Analytics
GA4 implementation and auditing that turns fragmented data into actionable insights.
- Connect marketing activity to lead quality and revenue by syncing conversion data with your CRM and advertising platforms.
- Configure GA4 events around measurable customer actions so you can see how visitors engage, where they drop off, and which actions lead to inquiries or purchases.
- Assign values to conversions using lead quality or revenue data, so reporting reflects outcomes rather than form fills alone.
- Find broken tags, duplicate pixels, and missing events through a measurement and tracking audit.
- Bring Ads, GA4, GTM, and BigQuery data into a measurement foundation your reporting can rely on.
- Turn audit findings into a measurement plan that tells your team what will be tracked, why it matters, and how it will be used.
- Support privacy-aware measurement with Consent Mode and tagging configured around your compliance requirements.
- Improve data integrity and control by moving appropriate tracking through server-side Google Tag Manager.
- Follow customer journeys across domains with tracking configured to preserve a unified view of engagement.
- Remove misleading traffic from reports with bot, referral, and internal-traffic filtering.
Reports & Dashboards
Custom descriptive, prescriptive, and AI-enriched dashboards that provide deep insights and forecasting.
- Bring advertising, analytics, and CRM data into a shared reporting view so teams can evaluate performance using consistent definitions.
- Move beyond activity metrics by defining KPIs around revenue, lead quality, retention, or the outcomes you value.
- Answer stakeholder questions and support business decisions with a custom KPI dashboard aligned with your goals.
- Monitor important metrics with alerts that flag sudden or unusual changes for timely investigation.
- Spend less time assembling spreadsheets with automated reporting workflows that connect BigQuery and Data Studio.
- Plan with greater context by adding historical trends and forecast ranges to executive reporting.
- Give each stakeholder the detail they need through dashboard filters, segments, and role-appropriate views.
- Scale agency reporting with reusable data connections and consistent dashboards across multiple clients.
- Help your team answer routine questions independently with documented, self-serve reporting tables.
- Reduce reporting clutter by identifying unused dashboards, duplicate metrics, and broken filters.
Data Engineering
Building robust data warehouses and transformation layers in BigQuery.
- Bring advertising, analytics, CRM, and operational data into BigQuery so teams can work from a shared data foundation.
- Reduce manual CSV exports with authenticated API connections and automated ETL or ELT pipelines.
- Create more reliable reporting inputs by cleaning, deduplicating, and standardizing records before they reach analysis tables.
- Detect failed or delayed data flows sooner with pipeline monitoring, error handling, and alerts.
- Get a clearer view of leads and customers by matching records across systems using shared identifiers and agreed rules.
- Give reporting and AI projects query-ready data through documented schemas and transformation layers.
- Connect systems without native integrations through secure API workflows built around your business logic.
- Control warehouse cost and performance with an architecture designed around your actual data volume and query needs.
- Make large datasets faster and less expensive to query with partitioned, clustered BigQuery tables.
- Compare global performance accurately by standardizing currencies, units, names, and channel definitions.

“
Cory supported my Paid Search team as an Analyst and worked almost inexhaustibly to deliver requested data and insights needed to optimize our operations. As soon as you meet Cory, the first things you'll notice are his insatiable thirst for knowledge, his impeccable memory and a perspicacious vision for all things related to PPC Advertising. He's an ideas machine and a doer. [...] Cory is a very driven and motivated worker. He's energetic, takes initiative and is committed to delivering results.
Rosemary Koesling
Sr. Program Manager
Google
“
From an analyst's point of view, we both had an excellent grasp of the technical knowledge required to do the job, however, one thing that I really appreciated was his selfless desire to share his paid search knowledge with the rest of the team. This insight into the data and how it was collected allowed us to better understand what was going on. It also helped us move from just descriptive and inferential analysis to one with more of a focus on strategy. Cory was definitely willing to go the extra mile to ensure things were done right. He would always go out of his way to help out the rest of the team and support others who needed help. I really appreciated the time that I got to work with him and I would love to work with him again should the opportunity present itself.
Tyrone Griffin
Associate Director
AT&T

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Expert AI & Automation Services

Optimize your workflows
with AI & automation

Eiminate technical debt and manual bottlenecks. Deploy custom AI agents and automated deterministic pipelines that transform raw data into a measurable and scalable competitive advantage.

AI & Machine Learning
Implementing Generative AI and predictive models using Vertex AI and Gemini.
- Find high-value AI use cases by mapping repetitive work, decision bottlenecks, and available data to business goals.
- Connect relevant business data to AI workflows so teams can generate summaries, recommendations, and draft content informed by your products, services, and audience.
- Automate repetitive analysis with AI agents that prepare findings while people review important decisions.
- Evaluate AI outputs against agreed criteria and representative test cases for accuracy, relevance, tone, and safety.
- Give teams faster access to internal knowledge with a RAG assistant grounded in your approved business documents.
- Keep professional oversight in the workflow by routing uncertain or high-impact outputs to a human reviewer.
- Make generated answers more relevant by connecting Gemini or Vertex AI to your terminology, policies, and data.
- Monitor production AI with feedback and evaluation loops that reveal where prompts, retrieval, or models need adjustment.
- Improve retrieval quality with a vector search layer tuned to find the most relevant private context for each request.
- Estimate customer value or churn risk with predictive models trained on your historical BigQuery data.
Content Creation Workflows
Streamlining blog post and content production with AI-assisted automation.
- Keep content moving from brief to publication with workflows that clarify responsibilities and automate routine handoffs.
- Reduce repetitive copying and data entry with automated workflows that connect your tools to an authoritative source of approved content and metadata.
- Preserve editorial control with team-defined approval points that require human review.
- Help subject-matter experts focus on their insights with AI-assisted research, briefs, and outlines they can verify and refine.
- Help editors spot potential issues before publication with automated checks for spelling, grammar, SEO requirements, and tone of voice.
- Reduce status chasing by connecting planning tools such as Notion or Airtable with your publishing workflow.
- Scale output at your pace with reusable briefs, review steps, and publishing workflows tailored to your team.
- Repurpose approved content more efficiently by storing topics, sources, and reusable assets in a structured content database.
- See where production slows down by mapping each editorial handoff and measuring time spent at every stage.
- Keep your standards visible with automated checks that flag missing requirements instead of silently changing the work.
Marketing Data Pipelines
Automating data flow between Ads, Analytics, Search Console, and BigQuery.
- Keep reporting updated with scheduled transfers of available advertising, analytics, and search-performance data into BigQuery.
- Spend less time moving marketing data with native integrations, automated exports, and API workflows configured around your reporting needs.
- Your time is valuable. Let notifications tell you when your reporting data has been collected, processed, and is ready for review.
- Give dashboards cleaner inputs by validating required fields, removing duplicates, and flagging unexpected values in the pipeline.
- Evaluate marketing performance alongside lead quality and sales outcomes by combining marketing and CRM data in BigQuery.
- Compare channels accurately by standardizing campaign names, dates, currencies, and performance metrics during transformation.
- Connect platforms without native integrations through custom n8n workflows built around their APIs.
- Respond to high-value events sooner by routing qualified lead or performance signals as they occur.
- Keep pipelines maintainable as platforms change with documented connections, secure credentials, and monitored refresh schedules.
- Reduce connector costs by consolidating redundant data feeds and removing transfers your reporting no longer uses.

Partnership Differentiators

Senior expertise
without the agency layers

Work directly with one experienced partner who can connect customer acquisition, measurement, cloud infrastructure, and practical automation—without handoffs, black-box systems, or unnecessary complexity.

1
Direct senior execution
You work directly with me—from discovery and strategy through implementation and optimization. No junior handoffs, account-management layers, or loss of context between the person advising you and the person doing the work.
Benefits to you
- Clear accountability
- Faster, more informed decisions
- No context lost through handoffs
2
Strategy and technology connected
I bring search marketing, analytics, data engineering, and cloud experience into one engagement. That means your campaigns, measurement, reporting, and automation are designed to work together—not managed as disconnected projects.
Benefits to you
- Fewer vendors to coordinate
- Better alignment across systems
- Fewer gaps between strategy and execution
3
Decisions grounded in business value
Technology is only useful when it supports a meaningful business outcome. We define what success means, establish trustworthy measurement, and prioritize the work most likely to improve revenue, efficiency, or decision-making.
Benefits to you
- Clear, practical priorities
- Investment tied to meaningful outcomes
- Less distraction from vanity metrics and hype
4
Your systems remain yours
Accounts, data, dashboards, workflows, and infrastructure are built within environments you control. You retain ownership and administrative access, without proprietary lock-in or dependency on an opaque platform.
Benefits to you
- Full ownership of your accounts and data
- Continued administrative access
- No proprietary platform lock-in

Social Proof

Trusted by
colleagues, clients, and leaders

LinkedIn recommendations from people who have worked alongside me, relied on my delivery, and led teams I've been part of.

“
Cory is AWESOME. In the true sense of the word. First off he a great person, he is a visionary and just very smart. I have had long conversations with Cory and have always come back inspired. Inspired by his ideas, inspired by his spirit and inspired by his "can do" attitude. It also speaks volumes about him when his own team-mates call him "our genius". His dedication and capacity to work hard is astounding.
Badsha Das
Founder & CEO
8d Tech
“
Cory is a very smart, client-focused, and results-driven search marketer. As simple as it sounds, he focuses on what matters and does his best to maximize time spent on things that make a difference. At the same time, Cory is also creative, full of energy, ideas, and enthusiasm. He's interested in trying new things, testing, and learning to ensure that he's maximizing the return that he can get for his clients. He finds what works best and builds upon it. Cory is definitely someone to connect with if you need a talented search marketer with drive and dedication. And on top of all of that, he’s a really nice guy!
Brandi Stone Watkins
Sr. Director of Media
Carter's
“
It was consistently a pleasure to work with Cory at 360i. His eagerness to learn and better himself was unparalleled. He always asked the right questions and it was always nice that you only had to show him something once for it to be absorbed and fully understood.
Michael Tucker
Principal Engineer
Greensky

Frequently Asked Questions

About working together

Honest answers about how I work, whether we're a fit, and what to expect when you reach out.

How quickly will I hear back?
I personally review every inquiry within 48 business hours. You'll receive a direct response—not an auto-reply or a handoff to a junior team member—with a clear recommendation on whether we're a fit and what the next step looks like.
What does a typical engagement look like from start to finish?
Every partnership begins with a deep-dive discovery call where I learn your business goals, challenges, and current technical stack. From there, most engagements follow a three-phase structure:
Audit & Baseline — I establish a clear picture of your current systems and data quality.
Build & Deploy — I implement the strategy, whether that's campaign infrastructure, analytics pipelines, or automation workflows.
Optimize & Scale — we review results, refine tactics, and expand what's working.
The entire process is transparent, collaborative, and paced to your team's capacity.
Do you work on retainers or one-time projects?
I work on a flexible partnership model. Many engagements begin with a deep-dive technical audit to establish an unassailable baseline, which can then evolve into ongoing strategic management or custom automation builds depending on your roadmap.
How is this different from working with a traditional agency?
In a traditional agency, your account is managed by a junior associate who reports to an account manager who reports to a director. You pay for layers of overhead, not expertise.

When you work with me, you deal directly with the senior lead on every strategic call and every line of code. There is no project management layer, no account handoffs, and no black-box reporting. You are hiring 18 years of technical context — not a team of generalists. You also retain full ownership of every asset we build, from your Google Ads account to your BigQuery data warehouse.
Who owns the data and reporting infrastructure we build?
You do. Always. Whether I am building a GA4 property, a BigQuery warehouse, or a Looker Studio dashboard, I build them within your company's own Google Cloud organization. You maintain 100% ownership and administrative control of all your assets.
How does direct senior access work?
In a traditional agency, your account is often managed by a junior associate with 1-3 years of experience. When you partner with me, you deal directly with the senior lead on every strategic call and every line of code. You are hiring 18 years of context, not a project management layer.
What is the typical reporting cadence?
We move at the speed of your business. While my automated pipelines provide real-time data access, we typically have bi-weekly or monthly strategy reviews to interpret the data, refine our tactics, and ensure our goals remain aligned.
Can we sign an NDA before sharing account access?
Confidentiality is a non-negotiable part of high-level consulting. I am happy to sign standard NDAs before our deep-dive strategy calls. My 18-year track record with Fortune 500 brands is built on a foundation of trust and strict data privacy.

Looping video of Cory Jaccino putting on and taking off sunglasses, and smiling.

Let's do amazing
work together!

Your unique knowledge of your business and industry, combined with my 18 years of technical context, creates the high-impact synergy needed to win. By working directly together, we ensure your vision is backed by senior-level engineering on every strategic call and every line of code. Let’s see if we’re a fit to build your growth engine together.